The boutique opened on May 14 and started as an online store after owner Tiffany Ballew visited her older sister. Ballew said her sister and her husband had just opened their own children’s boutique, and taught her which companies to start with and the logistics of the business.
“I had been in the wedding industry for almost 10 years and bartending and serving in between. I was growing so tired of never being able to be home with my children when they needed me, so I decided to start looking into owning my own business. When my sister told me about their children’s boutique, I felt like that was perfect for me as well,” Ballew said.
The store is not currently set up to have employees yet, but Ballew plans to add about four part-time employees next year.
“My husband has helped so much and has been 100% supportive in my new endeavor. He knows how much I love children and feels like this is absolutely perfect for me,” she said.
When it came to choosing the name of the business, Ballew said it took her a while to decide on the name. She originally wanted something that represented her two children, Landon, 9 and Finnley, 1.
“I thought a silly word would make the environment feel more welcoming. Our family name is Ballew, so HullaBallew was perfect. It was fun, silly and felt right,” she said.
Ballew currently sells boutique styled clothing from sizes 0-3 months to 14/16, as well as children’s jewelry, blankets, swaddles, diaper bags, teething toys and wrapped candy. The jewelry and swaddles are made in-store, but everything else is made by a separate manufacturer.
“Opening a brick-and-mortar store has been challenging but very rewarding! Trying to accomplish everything while always having your children with you makes you feel extremely accomplished. I’m very excited for this next chapter and to become a part of this community,” Ballew said.
At the opening, there will be a free gift for the first 100 attendees and all clothing in the store will be 40% off.
For more information, visit the boutique on Facebook or the website at hullaballewboutique.com. New outfits will be released each week and can be preordered through the Facebook group called “All the HullaBallew!”
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