Cold Stone Creamery now shares address with Tim Hortons

Through the end of the second quarter, the company opened 39 co-branded locations and the number keeps growing, said Anne Pritz, Tim Hortons regional marketing manager

The pairing seemed natural because Tim Hortons is busiest during morning and lunchtime hours while Cold Stone customers tend to buy in the afternoon and evening.

Co-branding “fill(s) each other’s non-peak periods with new or even repeat customers,” Pritz said, adding customer profiles are similar for the two stores.

The move also allows franchise owners to optimize real estate and operational costs.

Contact this reporter at (937) 328-0371 or elroberts@coxohio.com.