Clark State to illuminate red for campaign for the arts

Earlier this year, the Clark State Performing Arts Center was illuminated in blue with messages honoring and expressing gratitude to healthcare workers, first responders and essential workers on the front lines of the coronavirus pandemic. The Light It Blue initiative was started in April as numerous Broadway theaters and other landmarks were bathed in blue. Tonight, the PAC will be illuminated in red to highlight the economic impact of the pandemic on the arts community. BILL LACKEY/STAFF

Earlier this year, the Clark State Performing Arts Center was illuminated in blue with messages honoring and expressing gratitude to healthcare workers, first responders and essential workers on the front lines of the coronavirus pandemic. The Light It Blue initiative was started in April as numerous Broadway theaters and other landmarks were bathed in blue. Tonight, the PAC will be illuminated in red to highlight the economic impact of the pandemic on the arts community. BILL LACKEY/STAFF

The Clark State Performing Arts Center (PAC) will be illuminated in red lights beginning tonight as part of a campaign for the arts, according to a release from the college.

The PAC, 300 S. Fountain Ave., will be lit up for the #RedAlertRESTART Campaign starting at 9 p.m. tonight until midnight Wednesday morning.

“The arts and entertainment industry is in crisis,” said Adele Adkins, executive director of the Clark State Performing Arts Center. “Ten million industry professionals sit idle right now with at least $300 billion loss to communities around the nation. We will light our beautiful performing arts center red as a reminder that arts and entertainment are vital assets in our community.”

The movement is expected to be the largest voice this far bringing attention to the industry still currently sitting idle due to COVID-19 regulations, the release stated.

“The arts and entertainment business is amazingly resilient; even in economic downturns. People look to music to make them feel better,” Adkins said. “It’s a communal and shared happiness that people seek out. Everyone is feeling that absence right now.”

JR Riechers, the PAC’s lighting designer, has drafted the design for this project and will be installing the red lighting on the building.

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