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Her responsibilities include designing and creating content for the company’s advertisements, website, social media, and literature, as well as managing trade shows, corporate events and product launches, according to a news release from Sweet.
Daugherty-Weaver comes to Sweet with nearly six years of previous marketing experience at Nexstep Commercial Products where she served as a marketing director.
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A graduate of Wittenberg University, Daugherty-Weaver has worked with manufacturers and distributors in customer service, inside sales and marketing. She has continued her education in both marketing and sales management, product management and graphic design at Clark State Community College, according to the release.