According to the report, over $1.7 billion is expected to be spent on Valentine’s candy this year. But surprisingly, the Buckeye State is shirking the trend nationwide in terms of what’s most popular.
The sweet bought most often in the U.S. are conversation hearts, the chalky, sugary treat well known for conveying little nothings like “Be Mine” and “I Love U” since 1902. The candies overthrew heart-boxed chocolates as the top Valentine’s seller nationwide in 2017, making up 10.3 percent of total candy sales for the holiday. Conversation hearts actually took second place in Ohio for the most popular candy bought for Valentine’s, followed by Wild Berry Skittles in third.
Ohio isn’t the only state bucking the conversation heart trend. Indiana also favors heart-boxed chocolates, while Pennsylvania prefers the Valentine’s variation of M&Ms. Kentucky prefers the more romantic route by favoring chocolate roses. Our neighbors to the north in Michigan, as well as West Virginia, fall in line with the nation and purchase candy hearts the most, according to the report.
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